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01. SERVICES02. CLIENTS03. ABOUT US

THE AGENCY

THE AGENCY

01. SERVICES02. CLIENTS03. ABOUT US

VECTOR90 x
NISPEY HUSSLE

INSTAGRAM
45.5K
TWITTER
1.1K
FACEBOOK
1.9K
OVERALL
48.5K

VECTOR90 is a coworking community and incubator whose mission is to support and develop entrepreneurs and startups in inner cities throughout the US. By partnering with prominent local figures and municipalities to create these communities, VECTOR90 will enhance the local ecosystem of entrepreneurship, while identifying specific investment opportunities for VECTOR90 and external investors.

OBJECTIVES

ESTABLISH AND LAUNCH VECTOR90.

PROVIDE STRATEGIC MARKETING AND COMMUNICATIONS
CONSULTATION AND GARNER PUBLICITY.

CELEBRITY AND INFLUENCER PROCUREMENT.

PROVIDE ONSITE MEDIA RELATIONS.

DELIVERABLES

Developed go to market marketing strategy for VECTOR90.

Crafted internal and external messaging that positioned VECTOR90 as a
premium brand highlighting black entrepreneurship and a STEM program
for youth in urban communities.

Developed alliances with local politicians and celebrity influencers.

Leverage Nipsey Hussle’s Victory Lap album launch efforts and
publicity opportunities of to acquire additional press.

Generated content that cemented brand identity.

Conceived multiple program ideas to support STEM programing
and entrepreneurship including Women’s History Month,
VECTOR90 Shark Tank and VECTOR Black.

RESULTS

GARNERED OVER 20 TOP TIER PRESS/MEDIA OPPORTUNITIES WITH
COVERAGE FROM; Entrepreneur, USA Today, LA Times, CBS, Medium, Blavity, Rolling Out,
XXL Magazine, Black Enterprise, Sirius Radio, The Source, Complex, HOT 97, Revolt TV, and more.

Launched and grew social media platforms to over 21K following on Instagram.

At launch, VECTOR90 was 100% occupied with over 40 black owned local businesses.

Over 1000 articles/pieces of content were shared over 1 Million times on social media.

Advertising Value Equivalency (AVE) = $150 Million.

Overall Sentiment: POSITIVE

OBJECTIVES

ESTABLISH AND LAUNCH VECTOR90.

PROVIDE STRATEGIC MARKETING AND COMMUNICATIONS CONSULTATION AND GARNER PUBLICITY.

CELEBRITY AND INFLUENCER PROCUREMENT.

PROVIDE ONSITE MEDIA RELATIONS.

DELIVERABLES

DEVELOPED GO TO MARKETING STRATEGIES FOR VECTOR90.

CRAFTED OMERMA; AMD EXTERNAL MESSAGING THAT POSITIONED VECTOR90 AS A PREMIUM BRAND HIGHLIGHTING BLACK ENTREPRENEURSHIP AND A STEM PROGRAM FOR YOUTH IN URBAN COMMUNITIES.

DEVELOPED ALLIANCES WITH LOCAL
POLITICIANS AND CELEBRITY INFLUENCERS.

LEVERAGE NIPSEY HUSSLE'S VICTORY LAB ALBUM LAUNCH EFFORTS AND PUBLICITY OPPORTUNITIES OF TO ACQUIRE ADDITIONAL PRESS.

generated content that cemented brand identity.

concieved multiple program ideas to support stem programming and entrepreneurship including women's history month, vector90 shark tank and vector black.

RESULTS

GARNERED OVER 20 TOP TIER PRESS/MEDIA OPPORTUNITIES WITH COVERAGE FROM; Entrepreneur, USA Today, LA Times, CBS, Medium, Blavity, Rolling Out, XXL Magazine, Black Enterprise, Sirius Radio, The Source, Complex,
HOT 97, Revolt TV, and more.

Launched and grew social media platforms to over 21K following on Instagram.

At launch, VECTOR90 was 100% occupied with over 40 black owned local businesses.

Over 1000 articles/pieces of content were shared over 1 Million times on social media.

Advertising Value Equivalency (AVE) = $150 Million.

Overall Sentiment: POSITIVE

SERVICES PROVIDED

STRATEGIC
COMMUNICATIONS x COUNSEL

PUBLIC & MEDIA
RELATIONS

EXPERENTIAL
PUBLIC RELATIONS

SPENCER DINWIDDIE

Spencer Dinwiddie was born in Los Angeles, California on April 6, 1993. At William Howard Taft High School in 2011, he was awarded John R. Wooden California High School Player of the Year and led the team to win the city championship. During his collegiate career playing at the University of Colorado, he broke the school record for the most points scored without missing a single shot and helped his team earn its first NCAA Men’s Basketball Tournament berth in 10 years. During his time at U of Colorado, Spencer also earned such honors as membership to the Pac-12 Conference Tournament Championship Team, the Pac-12 All-Freshman Team, and the All-Pac-12 First Team. After overcoming what most might consider a career-ending injury, Spencer declared for the NBA Draft at the end of his junior year.

Spencer was drafted 38thoverall by the Detroit Pistons in the 2014 NBA draft. By the end of the 2015-2016 season, he was traded from the Detroit Pistons to the Chicago Bulls. Despite being waived by the Bulls, Spencer persevered and excelled in the NBA D-League to land a 3-year deal with the Brooklyn Nets in December 2016. In February 2018, Spencer was the only Brooklyn Net to participate in his first NBA All-Star Weekend in his home town, where he won the Skills Challenge.

SERVICES PROVIDED

STRATEGIC
COMMUNICATIONS x COUNSEL

MEDIA
RELATIONS

EXPERENTIAL
PUBLIC RELATIONS